Band of Sisters by Kirsten Holmstedt continues the good fight. Kirsten landed a few big gigs – PBS News Hour, testified before Congress, NPR and BBC World radio – but as of yet no invite to sit on a morning show couch. Despite that, the book continues to sell very well. So well that we’ve gone back to press a third time. Local media, not national, has proven to be the main engine driving this.

Kirsten has been nothing short of amazing in granting interviews to whomever asks. The result has been dozens (probably over a hundred at this point) of locally focused pieces in small town papers, blogs, and websites plus radio and tv interviews on public and network affiliate channels. These media outlets are always looking for content. And the networking benefits that come from these smaller gigs should not be underestimated. Don’t discount a reading at a library either because no one there is going to buy your book. Libraries themselves are big consumers and respond to patron requests.

No one (or a thousand) of these events will add up to a chat with Oprah, but the cumulative effect is keeping the rate of movement healthy in the accounts. That, in turn, is fueling constant reorders. And that makes everyone happy.